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Toy manufacturers’ shift from China is no child’s play as countries struggle to match up

Toy manufacturers struggle to shift production from China due to surging costs. Hasbro approached Indian supplier Aequs to sub-contract toy manufacturing. Aequs now produces toys for Hasbro and others in India. However, India cannot match China’s efficiency. Chinese ports’ export struggles during the pandemic highlighted the risk of relying on China. Soaring labour costs in China have been driving manufacturers to diversify production geographically.